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What to avoid in Logo Design

Written By mounjidsoft on Dec 29, 2012 | 05:03


I come from a design background so can appreciate a well designed logo. In the internet marketing industry there is so much emphasis on sales copy & content, i believe much of the time design, aesthetics and style get completely ignored.  My philosophy is if your going start a new business venture take the time to design or have designed a logo that you will be proud to put your name on.
Here is a guest post by Cormac with some great tips to make sure you your next idea or venture gets stamped with a pro designed Logo.

Logo Design Blunders

The power of the web and its vast reaching arms means the clarity of your message is more important now than ever. This is especially the case for logos.
We’re all well aware of how easy it is to distinguish a company from its logo; however, we still see the same mistakes with logo design made again and again in digital forms of online media and paper methods such as brochures and cheap leaflet printing. So, what are the mistakes you need to watch out for when creating a new professional logo for your business?

Avoid Amateurs

Many businesses plough money into their company, the people who work for it and the property, but skimp on the logo. Try and ensure that you pay for a high quality professional graphic designer and avoid local printing companies, family, relatives or people with poor records and an unattractive portfolio.
Your logo needs to be memorable, easy to reproduce and also professional looking – after all it may be the first thing potential clients will see.

Avoid Trends

Timeless logos are recommended. If you use all the latest gimmicks and design trends in five years your logo will have dated significantly. The best graphic designers will have an understanding of what is timeless and what is not. They may introduce some modern ideas to a classic style, though won’t turn your logo into some sort of 5 minute success – use the best to get the best.

Avoid Bitmap

Reproduction is central to the success of a good image and bitmap or raster images as they are also known don’t provide this. Vector images are created via a mathematical formula that allows them to be consistently resized and so excellently replicated to any size. Bitmap images will end up pixelated if blown up and so are unusable for all larger requirements.

Avoid Complexity

Another issue for logos comes in the shape of complexity. By creating intricate designs you end up having problems when you reproduce the image. If you want to have cheap leaflets printed or want to place it on a very small area, these details can be lost or worse again might end up looking like mistakes due to the low quality of some printing. They may also be easy to remember and recollect. All great logos are – think of McDonalds or Nike – simple and effective.

Avoid Reliance on Colour

We all love colour but not all images come in colour format. If your logo relies on colour to reflect identity or if it looks different without colours, then you are in trouble. Add colours if you like but always ensure that the logo looks just as recognisable, exciting and attractive without them as it does with them – otherwise you’re in trouble.
Follow these tips and you avoid most of the problems that create issues for logo design.
Cormac Reynolds works for 1ClickPrint a UK company that provides leaflet printing in the UK and Internationally.

2 commentaires:

Naomi Jennings said...

I truly agreed with you,these logos are really highlighting the brand identity. A very handy information about logos you have provided here to all the people associated with this field.

Harry said...

Graphic design company generate visual communication items such as logos, marketing materials, and advertising for their clients. They collaborate with their clients to set company objectives, develop strategies, and put them into action through a variety of design, advertising, branding, and marketing initiatives.

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